Category Archives: Commentary


I opened my remarks last May at the American Society of Business Publication Editors (ASBPE) at the Poynter Institute for Media Studies with a question: “What would the industry (media) look like if everything we thought we knew was wrong?” I reasoned if that were true, then we could expect a decrease in readership, a… Read More »

Marketing season

Wow! WMS is looking us in the face. It seems like only yesterday that I thought the world would end before church was over. The seconds dragged by. Wouldn’t it be great to bring back some of that version of time management into our future?  Unfortunately, that can’t happen, and time marches on….  We are… Read More »

Random sample

Do you know somebody that wants to be a writer? W.I. Media is participating in the Magazines Canada internship program, and we are looking for a candidate to learn the business of trade magazines done right. The successful candidate will serve a four-month internship beginning in October, and can be a mature person from inside our industry.… Read More »

A better mousetrap

“If you build a better mousetrap,” the old saying goes, “the world will beat a path to your door.” But that’s not true, is it?  Let’s say you came up with the perfect sander. It tears off material at an astounding rate, yet can fine-polish to a mirror finish. It can do angles and curves, and shines… Read More »

For growth, think small

I wish I could say my recent participation in the annual conference of the American Society of Business Publications Editors’ (ASBPE) at St. Petersburg was enlightening, but it was not. It was more like truth-confirming.  The presenter immediately before me was a sales/publisher type, and he explained how he had moved into a very well-known… Read More »

Communication, Knowledge, Power

My May 9 speech to the American Society of Business Publication Editors was well received. If you’re interested, you can see the whole presentation here. A few weeks later I was rewarded to see the speech mentioned on ASBPE pages at Facebook and LinkedIn.   The story started out, “Kerry Knudsen did not mince words….” For… Read More »

Sustainability by the spread

It is hard to imagine that it was 10 years ago that we were suffering under the lash of the housing market crash and subsequent stock-market collapse. A big part of those effects hit us in the sector I refer to as “occupied space,” that sector comprising secondary wood products, floor coverings, kitchens and baths,… Read More »

The joy of selling

Here’s a tough one. Are sales driven by thinking or by rote? (Rote is mechanical or unthinking routine or repetition, a joyless sense of order.) I’m sure we want to claim deep thought processes, but that does not account for such sales memes as “it takes X number of calls to make a sale.” I… Read More »

When bleach is not enough

I have been an avid swimmer all my life, from swim team during middle school to community centre swims instead of office lunches. Typically, I would leave the office, drive to the pool, change, shower in, swim a mile, shower out and be back at the office in less than 90 minutes. Sometimes before and… Read More »

Product or service?

Suppliers in one industry are always consumers in another. It’s the way things work. Predictably, the way things are marketed from supplier to consumer transfers between and among industries, leading to a kind of plain-vanilla, monkey-see/monkey-do approach. So what’s it going to be this week? Webinars? Facebook pages? Tweeties? Or do you throw your hands… Read More »